About
A data person who makes films, or a filmmaker who models data.
Both, and the second one only exists because the first one learned to write code. I lead a Power BI team for global pharma by day; at night I build a documentary channel and the tools that run it.
the eyes follow you
By day, I'm a Project Lead at Axtria in Delhi, running a 12-person BI team for six of the world's largest pharmaceutical companies. We have shipped more than a hundred production Power BI dashboards on models past 500 million rows, and I care most about the part nobody sees: a semantic model that refreshes in minutes and opens in seconds, with row-level security that passes an audit.
By night, I run Far Corners, a YouTube channel about the most remote places people call home. There is no editor on the team, so the editor is code: narration, word-level alignment, a build that cuts on the spoken word, QC agents that watch the result, and 4K/8K masters. The same engine now makes finance explainers with motion graphics that assemble on the narrator's words.
The thread between the two is that I like systems that make good work repeatable. A dashboard and a documentary are both pipelines with a quality gate at the end, and I would rather write the gate than trust my eyes.
How I work
01
Plan first
Before anything is built there is a written plan with the pages, the numbers and the trade-offs, so the decision happens on paper, not in the code.
02
Gates, not promises
Every piece of work gets a checklist with a runnable check per line. Done means every box has evidence, and a box that can't be met is written down, not hidden.
03
Measure, don't eyeball
Dashboards are timed with DAX Studio; video cuts are audited for sync drift and loudness; a website is checked for scroll width and first-load bytes. If it can be measured, it is.
The timeline
2012 – 2016
PSIT Kanpur
B.Tech
Bachelor of Technology. Where the story starts.
2016 – 2018
Australian Premium Solar
Business Associate
My first Power BI report: a profit-and-loss dashboard. Market-trend analysis that shaped the marketing plan.
2018 – 2019
IndiaMART
BI Developer
India's largest B2B marketplace. Cohort, top-5 and supplier dashboards, and a P&L model that untangled multi-key joins.
2019 – Now
Axtria
Project Lead · 12-person BI team
100+ production Power BI dashboards for Sanofi, GSK, AstraZeneca, Gilead, CSL and ViiV. Models over 500M rows, up to 1,000 users per dashboard.
2026 – Now
Far Corners
Documentary channel on YouTube
Films about the most remote places people call home. Written, narrated and edited in code, mastered in 4K and 8K.
Every night
Vibe coding
Tools, agents & this website
I describe what I want, AI helps me build it. A Tableau → Power BI converter, a documentary engine, QC agents, and this page.
Three things I believe
Show the work.
A live slicer says more than a paragraph about DAX. A loop says more than a list of tools.
The boring part is the product.
Refresh windows, loudness, scroll width. Nobody praises them; everybody notices when they fail.
Say what got cut.
This site's first navigation was a video-editor timeline. It looked clever and read as clutter, so it went the same day.