Video · 2026
The Economics of Nike — showcase engine
A finance explainer built as one continuous camera move through chapters, with every graphic anchored to the narrator's words.
4K
at 30 fps, 12 min
- 3840
- pixels wide
- 30
- frames per second
- 12:15
- one continuous move
Problem
Finance explainers on YouTube cut between static cards. The brief was the opposite: a designed film where charts assemble, numbers light up on the word that names them, and chapters flow into each other without a cut.
Approach
A camera-world: chapters laid out in one 2D space, the camera flying between them; every element enters on a spoken word taken from the alignment file; seamless joins so a 12-minute piece renders as one move.
The craft
Spoken-figure highlight: any number on screen lights up exactly when the narrator says it. It is a small rule that makes the whole piece feel edited by a person.
Result
Rendered at 3840×2160, 30 fps. The title sequence is on the Motion page; the technique became the base for the F1 episode.
Stack
- HyperFrames
- GSAP
- Python
- ffmpeg